Furrer Muriel

How to optimize your Google My Business (GMB) listing for local SEO

Introduction

Google My Business (GMB) is a free tool that allows businesses to manage their online presence across Google, including Search and Maps. It is an important part of local SEO and can help your business get found by more potential customers.

Why is GMB important for local SEO?

There are many benefits to optimizing your GMB listing, including:

• Increased visibility in search results: Your GMB listing will appear in the local pack, which is the top three results that appear when someone searches for a business in their area.
• Improved click-through rates: Listings with complete and accurate information are more likely to be clicked on by searchers.
• Increased website traffic: Clicks on your GMB listing will take visitors to your website, where they can learn more about your business.
• More leads and sales: A well-optimized GMB listing can help you generate more leads and sales.

How to optimize your GMB listing

There are several things you can do to optimize your GMB listing for local SEO, including:

Use relevant keywords

Make sure to use relevant keywords in your GMB listing, including your business name, address, phone number, and website URL. You should also use keywords in your business description and in the photos and videos you post.

Add high-quality photos

Photos are a great way to showcase your business and make your listing more appealing. Use high-quality photos that are clear and well-lit. You should also add photos that show your products or services, your team, and your location.

Create compelling videos

Videos are another great way to engage with potential customers and showcase your business. Create videos that are informative, interesting, and shareable. You can use videos to introduce your team, give a tour of your business, or demonstrate your products or services.

Get reviews from customers

Reviews are an important part of local SEO. They help potential customers build trust in your business and make them more likely to visit your website or call you. Encourage your customers to leave reviews on your GMB listing.

Keep your information up-to-date

It is important to keep your GMB listing information up-to-date. This includes your business name, address, phone number, website URL, and hours of operation. If your information changes, update it on your GMB listing as soon as possible.

By following these tips, you can optimize your GMB listing for local SEO and improve your chances of getting found by more potential customers.