Target Dog

WEB: Meet Bullseye, the Bull Terrier Mascot of Target

Who is WEB?

WEB, also known as Bullseye, is the beloved mascot of Target Corporation. This iconic Bull Terrier has been featured in Target's commercial campaigns, in-store sale signage, and various marketing initiatives for years.

Bull Terrier Breed Characteristics

Bull Terriers, like Bullseye, are medium-sized dogs with muscular bodies. They are known for their distinctive egg-shaped heads, triangular ears, and confident personalities. Their short, white coats require minimal grooming and give them an elegant and sporty appearance.

Origins of Bullseye

Bullseye first appeared in Target's marketing campaigns in 1992. The original Bullseye was a rescue dog named Spot, who was adopted from a local animal shelter. As the mascot, Bullseye represents Target's commitment to quality, value, and friendliness.

Target's Marketing Success with Bullseye

Bullseye has become an integral part of Target's marketing strategy. The mascot's playful and recognizable image resonates with customers, creating a positive association with the brand. Target's use of Bullseye in its advertising and promotional materials has helped to increase brand awareness and loyalty.

Variety and Savings at Target for Dogs

Target offers a wide variety of high-quality supplies for dogs, including food, toys, grooming products, and accessories. Whether you're looking for everyday essentials or special treats, Target has everything you need to make your furry friend happy and healthy.

Enhance your dog's happiness with Target's top-quality supplies, and keep an eye out for Bullseye in their marketing campaigns. This clever and charming mascot is a testament to the power of branding and the special bond we share with our canine companions.